As we all know, September is a pivotal month in the sports and entertainment industry.
With the days getting longer and the weather improving, the positive vibes of surviving the cold Winter months become contagious. In some sporting industries, the season reaches its long-awaited climax, whilst in other circles an exciting new beginning looms and a fresh start beckons.
TIXSTAR takes a look at all the news across the first month of Spring, a month jam packed full of major events and exciting opportunities…
For AFL and NRL clubs, the home & away season turned to the finals series. Clubs who bowed out in August shifted their attention to celebrating the year that was at Best & Fairest/Club Champion nights. Whilst for those still alive, September was a time full of both excitement and short deadlines, which only increased the further teams progressed.
For the Melbourne Storm, Cronulla Sharks, Western Bulldogs and Sydney Swans, no month would’ve compared to September as each team made their respective runs into the biggest game of the year. The Sharks and Dogs experienced an unprecedented level of activity and buzz as neither team had been to a Grand Final in the last 50 years plus. This was reflected in the massive numbers that attended both games, with the AFL falling 19 patrons short of the magic 100,000 mark and ANZ Stadium recording it’s second biggest NRL Grand Final crowd ever. These figures translated to strong sales in the corporate space for both competitions.
In the lead up to the AFL Grand Final, traditional functions such as North Melbourne’s Grand Final Breakfast and Essendon Women’s Network Grand Final Comedy Debate became the talk of the town. With this year’s contest being arguably the most anticipated in years, these events as well as a range of others around the country experienced strong numbers and plenty of interest.
Outside of the football space, September presented as the last month of preparation before another big season for racing, A-League and NBL clubs.
With the Melbourne Cup Carnival fast approaching, the Victoria Racing Club experienced another positive month of anticipation for their marquee race days: AAMI Victoria Derby Day, Crown Oaks Day, Emirates Stakes Day and of course the race that stops a nation – Emirates Melbourne Cup Day. Moonee Valley Racing Club also prepared for their biggest race day, the William Hill Cox Plate, a jewel in the Spring Racing calendar, whilst the Melbourne Racing Club did the same for their Caulfield Cup Carnival.
In the A-League, Melbourne City was the talk of the competition leading into the league’s twelfth season, as they signed our greatest ever Socceroo, Tim Cahill. Hoping to clinch their first ever title, City proved they have serious intentions after a promising 2015/16 season. Adelaide United geared up for their first ever title defence after coming from the clouds, whilst other teams in the league plotted their upheaval of the current champs.
For the NBL, another year of growth and expansion beckons as final preparations took place for the 2016/17 season. The league welcomed back old favourites, the Brisbane Bullets, a major coup for Australian basketball and the city of Brisbane, whilst seven other teams geared up to ensure their team’s fixtures become the hottest tickets in town this summer.
So as the chapter closes on a busy September, another one opens as we look forward to an exciting October. An important month on the social calendar, October centres around outdoor activities including major horse racing events and leads into the season of polo, the perfect environment for corporate entertainment.